'Bottlemania': A Book on Our Bottled Water Obsession and Eventual Disdain
We have seen bottled water snobbery peak—such as when diners feel pressured to order it to impress friends—then plummet, due to recent environmental awareness. Author Elizabeth Royte analyzes the commercialization of our basic human need in Bottlemania: How Water Went on Sale and Why We Bought It, published in May.
This week, The Economist reviewed Royte's book which investigates the $60 billion global bottled water industry and how it's swelled to include waters laced with sugar-free fruity flavors, caffeine, and appetite suppressants. While some are tickled by the concept of water sommeliers, others admonish the excess, and millions of people still lack access to clean water.
Have you downsized your water bottle consumption? Got a sleek (and pricey) new reusable aluminum bottle? Are you one of the conspiracy theorists convinced that public water fountains have mysteriously disappeared on purpose?
Previously
Tap Water Is All the Rage
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