Popeyes Gets a Full Brand Makeover


Say goodbye to the ol' blue-and-red Popeyes logo, and feast your eyes on this revamped look for the fried chicken chain. Designed by Pentagram, the eye-popping orange and red color scheme with fleur-de-lis, symbolizing the chain's New Orleans hometown, is for the kids. Apparently, the younger generation considered the older logo "generic" and "tired." It kind of reminds me of the Burger King colors, but the black-and-white photos add a classy touch. [via Brand New]

Bobby's Burger Palace Type Design by Pentagram
Photograzing: Cajun Battered Fries from Popeye's
Popeye's Fried Chicken: Momofuku David Chang's Guilty Pleasure

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