In recent weeks, anchors on KVVU, the Fox affiliate in Las Vegas, sat with McDonald’s iced coffees as they broadcasted the "news-and-lifestyle" portion of the morning show. But as reported by the New York Times, they weren't from an early morning drive-thru trip. In fact, the anchors hardly touched the cups.
It's part of a six-month product placement deal where the on-air cast will join their new iced coffee friends, but not during the "straight news portion," said KVVU news director Adam Bradshaw; just during the lightweight stuff between 7 and 9 a.m. Other stations owned by the Meredith Broadcasting Group may have logoed cups from the Golden Arches soon too. What if a report involves Big Macs or happy meals? During conflicting coverage, the ad agency promises to remove the cups.
Adieu to an old media era of generic mugs that made me picture a friendly coffee maker in the staff kitchen.