McDonald's Giant Cracking Egg Billboard
A McDonald's in Chicago is featuring a billboard of a giant egg that cracks open at 6 a.m. and stays open until 10:30 a.m. to represent the time that eggs are available on the menu. It's a cool way target early risers, but as for the post-breakfast crowd, they'll just see a giant white blob. [via BuzzFeed]
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7 Comments:
Genius! That is completely awesome.
Adam Kuban at 2:38PM on 07/17/08
I would LOVE to have one of these in our city! I think I would totally be there at 10:30 to watch it close!
While not the best breakfast in the world, sometimes those bacon, egg, & cheese biscuits or egg mcmuffins hit the spot!
bobcatsteph3 at 9:30PM on 07/17/08
Those of us who are not morning people curse McDs limited serving hours for breakfast. Especially since they leave the ads for the breakfast menu out all day long. "Whadd'ya mean you're not serving it? It's only Noon!"
Tonecat at 11:40PM on 07/17/08
I love this! I too wish they served bfast all day. I heard a rumur they were testing 24 hr bfast in some markets but i have never seen anything come of it. :(
love2cook at 10:27AM on 07/18/08
That's in Chicago?! Cool. I'll have to go check it out! :)
Hillary
Chew on That
Chew on That at 12:50PM on 07/18/08
@Adam Kuban..........you've taken the words right out of my mouth!
Boscompb at 1:28PM on 07/18/08
so i live about 3 blocks from this thing and i've been meaning to blog about it but haven't gotten a good pic yet.
It's right across the street from Wrigley Field and it's awesome!!!
it's very recognizable as an egg when it's closed and it's not as big as obnoxious as it looks in the pictures.
I thought it was a genius marketing move because it is a highly visible reminder that McDonald's uses real eggs for breakfast.
i have wished for years that McD's would serve breakfast all day - how hard could it be?!!!
http://barredowl.wordpress.com/
barredowl at 7:44PM on 07/19/08