Emeril Mixes it Up, Goes Green
Back in February, Martha Stewart Living Omnimedia bought the Emeril brand for $50 million. Besides his famed television shows, Emeril boasts a website, twelve cookbooks, an extensive array of licensed kitchen tools, and food products from coffees to marinades.
Ad Age reports that Emeril is mixing it up these days. The man who helped create celebrity chefdom will premiere a cooking show, Emeril Green, on Discovery Communications' new Planet Green network on Monday.
In Ad Age's interview with Emeril, he attests that "with Emeril Live in particular, there's a lot of bantering about pork fat and butter and stuff, but really, truly, for over 30 years, I've been growing organic foods." He also weighs on relationship with Martha Stewart ("Martha and I have been friends with tremendous respect for each other for a long, long time"), and his discretion regarding endorsements ("I've had a lot of different [brands] all over the board come to me from fast food to, you name it, stomach medicine. That's not really what I'm really about.").
You won't catch Emeril hawking tummy meds anytime soon, but the man is amazingly omnipresent nonetheless. Emeril Live made its way to Fine Living this week, and other TV appearances include a Macy's commercial with Martha Stewart and a forthcoming campaign for Crest.
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7 Comments:
I just set my DVR!
izatryt at 3:47PM on 07/10/08
Is this an old picture or a recent one? He looks great compared to the last time I stumbled on an Emeril Live epidsode!
Carosone at 4:42PM on 07/10/08
@Carosene: I assume it's not an old photo, but the Discovery channel site doesn't give any information about it. Hopefully he's not looking bad these days.. :O
roboppy at 5:01PM on 07/10/08
Good for him. I was sad for him when Food Network gave him the heave-ho. Here's the guy who basically helped build the network from the ground up and make it what it is (what it *was*?), and then they can him for more episodes of "Someone travels around and eats stuff so we can broadcast 30-minute commercials for them."
BangieB at 5:14PM on 07/10/08
Over at FlaNboyant Eats, Bren blogged May 10th about shopping and cooking with Emeril for an episode of Emeril Green. Her photos of that day seem to show Emeril differently than in the photo in this post.
LunaPierCook at 8:00PM on 07/10/08
I've seen commercials for this show on Planet Green (LOVE this channel!) and really look forward to the partnership between Emeril and Whole Foods and what the show will teach people.
bobcatsteph3 at 8:46PM on 07/10/08
Yeah Emeril. He is the class, the very essence that built the Food Network and now he'll soar to even bigger and better elevations with both his show on Planet Green and The Fine Living Network. Go Emeril!
Boscompb at 2:47PM on 07/11/08