Coca-Cola's 2-Liter Bottle Gets Curvier
Check it out: Coca-Cola is rolling out its classic contour bottle in a two-liter size, starting in Birmingham, Alabama, and Chattanooga, Tennessee. Consumer tests reported that the shape facilitates pouring. (Fun fact: Did you know the contour bottle is one of few packages to receive a federal trademark from the U.S. Patent and Trademark Office?)
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6 Comments:
I love the curvy bottle. I am a diet coke freak but i haven't seen vanilla diet coke in over a year. i thought they stopped making it :(.
love2cook at 3:36PM on 07/25/08
It looks more like the shape of the old single glass bottles of coke that I used to get out of a vending machine mid-20th century.
PerkyMac at 3:46PM on 07/25/08
@love: Me too! Love Diet Coke and Diet Vanilla and haven't seen it. I hope it comes back.
I like the curvy bottle better. It's cuter!
Butrflygirly at 4:13PM on 07/25/08
Is this change simply to "refresh" the brand, or is it also an effort to downsize the actual amount of soda per bottle? :P
AllenW at 11:02PM on 07/25/08
it's still 2 liters...
jpmcd at 12:58AM on 07/26/08
I saw the post on the Coke 2-liter contour bottle and had to comment! I'm the archivist for The Coca-Cola Company and have a blog called Coca-Cola Conversations. I've talked about the new 2-liter contour bottle and our original contour bottle from the early 1900s. I look at Coke's heritage and the role in pop culture -- and even at recipes made with Coke. Glad to see your site for "serious" foodies, and I certainly count myself as one! Thanks -- Phil Mooney
Phil Mooney at 4:02PM on 07/29/08