Serious Eats
Photo of the Day: 'This Card Entitles You To The Best Service'
If you frequently visit Esparks Coffee, maybe you should get a V.I.P Membership Card. Not only does the card save you 10% on your purchase, it also "Entitles You To The Best Service." Don't settle for mediocre service; you deserve the best! But only if you have the card.
For a fun activity (and preferably if you have absolutely nothing else to do), gather some of your friends and try to recite the poster's words in a way that best reflects the variety of typefaces, colors, and use of caps. Mine would go something like this:
JOIN US NOW [loud, confident]
For the best service [less loud]
WE HAVE A [still loud, less confident]
VEE EYE PEE MEMBESHIP CARD [robotic, monotone voice]
thiscardentitlesyoutothebestservice [quickly in one breath]
PLEASE SIGN UP NOW [loud and confident]
Reserve [normal volume, calm]
[pause]
Ten percent [normal volume, bored]
On your total purchase. [normal volume, calm]
That's how it sounded in my head, at least.
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