Serious Eats
In Videos: Taco Bell Freeze
To promote Taco Bell's latest frozen blended drink, the Frutista Freeze, Charlie Todd of Improv Everywhere organized a performance at the grand opening of a Taco Bell in Flushing, New York, where informed customers simultaneously "froze" their actions, slurps and bites suspended in time. Customers who weren't in on the act then stared and walked carefully around their nonmoving neighbors. Watch the video after the jump.