In Videos: Skoda's Sweet New Ride
The Czechs aren't particularly known for their desserts. Honey cake and poppy seed pastries are fine, but Czech car manufacturer Skoda goes to the next level with this frosted, chocolatey, strawberry-layered replica of the Skoda Fabia model. For four days, master bakers turned batters into backseats and red jelly into tail lights to construct this edible, life-size car. It's "full of lovely things," the company promises, knowing that cake could rightfully get that point across. So effective, the ad even won gold at the Cannes Lions 2008 International Advertising Festival for best "Product & Service" entry.
Watch the auto body construction as Julie Andrews sings "My Favorite Things," after the jump.
Let Them Eat Skoda Fabia Cake