Heinz Pulls Mayo Ad With Men Kissing
After less than a week on British television, a Heinz Mayo advertisement featuring two men kissing—essentially it's just a peck—got yanked after Heinz's ad agency received nearly 200 complaints, reports the Guardian.
The thirty-second commercial displays two children rushing out for school as "Mum," a white-aproned New Yorker-sounding deli man, slathers mayo onto their sandwiches in the kitchen. The scene's "Dad" walks through to grab his lunch, kissing "Mum" on his way out, who calls him "sweet cheeks." The point here seems to be that the sandwich tastes so good, it's like you have your own New York deli man in the kitchen—not that sandwiches taste better after two men kiss. Average domestic "Mum" can be transformed into a top-notch sandwich maker from the world's deli capital with Heinz Mayo.
The funny part is that the UK product isn't even widely available in New York, let alone the United States at all. Watch the video after the jump.
The Heinz Mayo Commercial
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16 Comments:
I think its a very funny commercial. I think you do have to watch it at least twice to get the full effect. (Which could explain the complaints.) If you aren't watching carefully or if you miss the some of the "Ma" references, you might miss the joke.
pmagnus at 2:59PM on 06/24/08
that is great! i wish people won't get so overwrought about something so silly.
jess in boston at 2:59PM on 06/24/08
Well, I, for one, AM offended. Moms are more than just sandwich factories, people!
Oh, wait - that's not the part that people found offensive? :-P
Seriously, this is just ridiculous.
MegB at 3:11PM on 06/24/08
I like the concept, it sounds like they just didn't execute it clearly enough....should have had a female "mum" morph into the deli man as she opened the jar or something. If they meant to have a "2 dads" family, that doesn't offend me either, but that was not clear either. A commercial has so little time to get it's message across, you can't count on people getting the nuances so quickly!
Cary at 3:26PM on 06/24/08
Is the New York deli man some kind of cliche we in the States don't know about?
Raphael at 3:33PM on 06/24/08
I beg to differ. Sandwiches DO taste better after two men kiss.
RichardCrystal at 4:36PM on 06/24/08
There was no tongue involved, so it doesn't bother me.
I'm just wondering.... where are the kissing women advertising ketchup?
FastFoodCritic at 9:58PM on 06/24/08
Oh, please. First it was the Rachel Ray scarf, now it's a little peck between two men. Some people just need to get a grip. There's a lot more important things in the world to be offended by. And I'd really like to see these advertisers and networks show some backbone. Let the whiners and fundies change the channel like the rest of us do when we see something we don't like on TV.
I thought that commercial was very funny and charming.
CanadaPat at 11:29PM on 06/24/08
Before I saw the commercial I thought they one was kissing the other to lick mayo off the other ones face! LOL
joanpieroni2 at 8:16AM on 06/25/08
@Richard...
8-O
you crack me up!
LoCo at 10:42AM on 06/25/08
I read about this in Advertising Age yesterday (article here). A quote from the article:
Viewers contacting the Advertising Standards Authority watchdog have complained that it is "inappropriate to see two men kissing" and that the ad was "unsuitable to be seen by children."
Puleeeze!
Hopefully there will come a day when the child of queer parents can identify with the characters in a commercial. The industry is still working on multiracial/multi-ethnic people in commercials. This is somewhat pathetic.
A few more years perhaps. After all (and I say this with a hint of sarcasm), it's only been 17 years since the C.J./Abby kiss on L.A. Law.
CanadianFoodieGirl at 12:44PM on 06/25/08
@CanadianFoodieGirl - "queer"?????
izatryt at 3:46PM on 06/25/08
@ izatryt: yes, "queer": a re-appropriated term used to describe a sexual orientation and/or gender identity or gender expression that does not conform to heteronormative society.
probably not as used as much in the 'burbs or by older folks?
dmarina at 1:26AM on 06/26/08
@izatryt: I used "queer" because it was more succinct than "...the child of gay or lesbian parents". I usually don't like the word, even though gays, lesbians and bisexuals use it all the time. Think "Queer as Folk" or "Queer Eye for a Straight Guy/Girl" as pop culture references.
I suppose I could have said, "the child of homosexual parents", "homosexual" being gender inclusive but that didn't occur to me.
@dmarina: "heteronormative"????? :)
(I've never heard that word, but I'm teasing. I've Googled the term.)
CanadianFoodieGirl at 8:59AM on 06/26/08
@canadianfoodiegirl, ;)
i use "queer" because it encompasses gay, lesbian, bisexual, transgender, and my newest favorite, questioning...and saves my fingers from typing and my brain from spelling mistakes.
dmarina at 1:36PM on 06/26/08
Awwww man! The video is no longer available!
wookie at 3:29PM on 06/26/08