Can the New Starbucks Logo Just Wear a Turtleneck?
Last month, we told you what coffee drinkers thought of the new Starbucks Pike Place Roast. Everything from "kinda watery" to "real strong." But who cares about the coffee; we should have asked about them about the mermaid's sassy new look. Er, old look, since the breast-baring image is a throwback to the original Seattle store's logo.
Nicknamed the "Slutbucks" controversy, the redesign had one conservative group bickering and covering children's eyes. Well, they can simmer because Starbucks recently announced, "we will be returning to the standard green logo in a few weeks." Apparently, this was not in reaction to critics, but always part of the plan: roll out the "heritage logo" for an eight-week long Pike Place Roast launch, then phase her out. We'll see how many customers notice, care, or demand the mer-hussy back.
Related
The Changing Face of Starbucks - The History of the Logos Through the Years
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10 Comments:
This is ridiculous. I'm going to boycott Starbucks for caving in to morons.
Adam Kuban at 2:35PM on 05/20/08
I will continue to boycott Starbucks for having bad coffee and now for caving in to morons.
Cowgirls Espresso, here I come!
unarata at 3:09PM on 05/20/08
I'm going to boycott Starbucks for covering up the mermaid at all. C'mon, I need -some- sort of excitement from their otherwise unremarkable coffee.
rheogs at 3:14PM on 05/20/08
Was this not the plan all along? After people clamoring for the old logo back, now Starbucks can say they give people what they want.
Raphael at 4:30PM on 05/20/08
Oh! Collector's items.
Adam Kuban at 5:32PM on 05/20/08
What is up with America? The sight of a DEPICTION of a bare breasted anything is enough to start a commotion. Really, why are so many people hung up on this sort of thing? Oh yeah, and I don't drink Fourbucks coffee, so I can't comment on that...
BreweRepublic at 7:21PM on 05/20/08
What's really lame is that's a censored version of the original logo, since the breasts are conveniently covered with hair that was added in. You can buy merchandise with the "real" original Starbuck's logo at the original store at the market in Seattle
jakeludington at 1:12AM on 05/21/08
I said this over at Nancy Luna's place...
Forget about the boobs -- look at those legs.
Could they BE spread open any wider?
Ha! :)
FastFoodCritic at 6:47AM on 05/21/08
I don't care about the boobs, like 50% of us have them. I just think it's ugly and brown and it doesn't make me want to drink coffee. BUT I do give them props for going back to the "original", the green logo is so disney. They should have made the originals boobs bigger, I bet people would have quit complaining:)
waterbaby at 10:37AM on 05/21/08
I wish better coffee was available within walking distance from my workplace ... I thought the original logo looked ugly, but I can't say that a mythical creature's anatomy is anything to get upset about. I don't think breasts traumatize children. I just don't.
KarynMC at 12:03PM on 05/21/08