What Do You Think of the New Starbucks Logo?

starbucks-newcup.jpgLast month, we told you what coffee drinkers thought of the new Starbucks Pike Place Roast. Everything from "kinda watery" to "real strong." But maybe we should have asked instead about the mermaid's new look. Er, old look, since the breast-baring image is a throwback to the original Seattle store's logo.

The redesign had one conservative group upset and covering children's eyes. Well, they can simmer down because Starbucks announced, "we will be returning to the standard green logo in a few weeks." Apparently, this was not in reaction to critics; it was always part of the plan: roll out the "heritage logo" for an eight-week long Pike Place Roast launch, then phase her out.

The Changing Face of Starbucks - The History of the Logos Through the Years
Initial Reactions to New Starbucks Brew

Serious Eats Newsletters

Keep up with our latest recipes, tips, techniques and where to eat!


Comments can take up to a minute to appear - please be patient!

Previewing your comment: