Can the New Starbucks Logo Just Wear a Turtleneck?
Last month, we told you what coffee drinkers thought of the new Starbucks Pike Place Roast. Everything from "kinda watery" to "real strong." But who cares about the coffee; we should have asked about them about the mermaid's sassy new look. Er, old look, since the breast-baring image is a throwback to the original Seattle store's logo.
Nicknamed the "Slutbucks" controversy, the redesign had one conservative group bickering and covering children's eyes. Well, they can simmer because Starbucks recently announced, "we will be returning to the standard green logo in a few weeks." Apparently, this was not in reaction to critics, but always part of the plan: roll out the "heritage logo" for an eight-week long Pike Place Roast launch, then phase her out. We'll see how many customers notice, care, or demand the mer-hussy back.
Related
The Changing Face of Starbucks - The History of the Logos Through the Years
Initial Reactions to New Starbucks Brew
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