Serious Eats
Indiana Jones Eats Chocolate Cereal Before Raiding Temples
Because looking at Harrison Ford usually makes me want to eat marshmallow bits and cereal that turns milk chocolatey, I'm more than happy to welcome the latest in cinematic marketing on the breakfast aisle: Indiana Jones and the Kingdom of the Crystal Skull cereal, or repackaged Cocoa Puffs with marshmallow blobs. Of the four amorphous shapes, the Temple of Akator resembles "a Doritos chip," and the Torch, "a Doritos chip that’s fallen into a violent battle with bean dip," according to brianorndorf. The movie will be released on May 22, but this is available on grocery shelves now.
Previously
In Videos: Food Commercials of the '80s, Nerd Cereals Edition
Bringing Breakfast to the Streets: Kellogg's Cereal Streetwear
The Next Step in Cereal Evolution: Cereal Straws