NutraSweet Sparks Fake Sugar Color Wars
Image from adage.com
In the sweetener world, pastel colors are very iconic. Pink means Sweet'N Low, blue is Equal, and pale yellow is Splenda territory. Consumers are trained to seek out certain colors when they want certain artificial sweeteners, but NutraSweet could confuse that thought process. Until recently, the brand was just a pepperminty red-swirl of a logo on packaged goods, but as reported by AdAge, NutraSweet has officially entered the $1 billion mini sugar packet industry.
The new product is available in familiar shades of pink, blue and yellow, a color wheel of brand loyalties that corporations have spent years establishing. Couldn't NutraSweet be original and at least pick purple or light green? As AdAge points out, this type of imitation is not exactly flattery for market competitors—it could be a real war for faux sugar moguls.
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