Droste Effect Makes Me Like Butter More
It's good to be proud of your product. So much that you want your food mascot to be consuming the goods too, hence a packaging with the Droste effect. This Dutch term refers to a repetitive cycle of art in a diminishing, hypothetically neverending series. Logically it cannot go on forever though. For example, the Land O' Lakes label depicts their Native-American maiden mascot showing off her favorite buttah brand. But does the mini maiden hold an even minier maiden? We can only hope. Tricky, tricky stuff. [via Box Vox]
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