Whose Beer Blog Is This?
Anheuser Busch and Miller have historically fought over the beer market, with the former ahead by nearly 30 percent of sales. Beer blogging, however, could change all that.
Enter Brew Blog, the brainchild of two Miller communications consultants who created the web media arm as a source of daily-updated beer industry analysis. It's not trying to be Miller-centric, but instead cover beer news, with topics ranging from new Australian craft beers to those Heineken mini-kegs and Costco's creation of a generic-brand German lager. There are, however, a bunch of Miller press releases sprinkled in between. The site doesn't hide its Miller affiliation, showcasing the "brought to you by..." message prominently on the homepage, but corporate blogging asks an interesting question: Can a site aiming to cover an entire niche market come from one corporation's mouthpiece? [Via Wall Street Journal]