After Three Years, Pinkberry Finally Approved as 'Frozen Yogurt'
After settling a lawsuit where they were accused for misrepresenting their product as frozen yogurt, Pinkberry has decided to come clean. The ultra-popular frozen yogurt chain has at last unveiled their list of "secret ingredients," added more live cultures, and began making their product off-site, earning them an official 'Live and Active Culture' seal from the National Frozen Yogurt Association.
Will it make that much of a difference? Probably not. Pinkberry's had a stronghold on the fro-yo scene, despite the influx of competitors in the past year. Red Mango, Pinkberry's big rival (and actually the original fro-yo chain from South Korea that was inspiration for Pinkberry), has always touted the fact that their fro-yo meets the NYA's criteria for live and active culture yogurt but it hasn't seemed to significantly bolster their popularity. Oh well, guess the fro-yo war wages on... [via Eater LA]
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3 Comments:
I have never even heard of Pinkberry, and find the name so offputting that I wouldn't eat there, anyway.
thepictsie at 5:03PM on 04/18/08
it's like the cola wars. except, you know, with frozen yogurt.
i miss TCBY. their peanut butter fro-yo was da bomb.
thursdaynightsmackdown at 6:25PM on 04/18/08
Dear Serious Eats:
Thanks for your interest in Pinkberry.
We'd like to clear up some inaccuracies in today's Eater LA post:
-- Pinkberry has been frozen yogurt since the very first swirl.
-- The NYA does not require frozen yogurt makers to mix their products off-site or post ingredients -- that is a California rule. The NYA seal is given to yogurt products that meet their live & active cultures count threshold. Pinkberry has always contained live & active cultures, we sought the seal just to clear up any doubt.
-- There was never an issue of how many live and active cultures we had. To state otherwise is inaccurate.
We look forward to serving all of you our swirly goodness,
Sincerely,
~A Pinkberry Representative
pinkberryrepresentative at 7:20PM on 04/18/08