Serious Eats
Traitor Joe's?
Their pita chips taste awfully familiar to the kind at Whole Foods. And that Goddess dressing—I swear that cosmic, flowy-haired woman was on another bottle. Is Joe trying to pass this stuff off as his own? He'd never... No. Would he? Sure enough, Chow reveals that 80% of Joe-San/Josef/Giotto's products are probably produced by a third party. So where does that leave the no-middleman promise? Yikes, his fingers might have been crossed when he said that.