Mayonaka Zeitaku: Supporting Your Late-Night Sweet Tooth
Now you don't have to feel guilty about your late-night snacking. In fact, there are products made specifically for your midnight munchies—if you happen to live in Japan.
Morinaga/Eskimo is launching its new brand of premium ice cream for late night called Mayonaka no Zeitaku ("Midnight Indulgence").
With each cup clocking in around 140 calories, it's specifically targeted to the health-conscious woman who doesn't want to compromise her sweet cravings. (Morinaga/Eskimo's research shows that 43 percent of women between ages 20 and 40 eat ice cream around 11 p.m.) And if you want to get really elaborate, there's even a cute little "Midnight Story" illustrating that, yes, ice cream is exactly what you crave in the middle of the night (Japanese only). [via Japan Marketing News]
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