I love this commercial for Pupurun, a candy from Japan-based Meiji, because instead of highlighting the joy the eater gets from the candy, it shows the candy being ecstatically happy to be eaten. Look how freakin' jubilant this candy is to be dissolved by your saliva! It's practically having an orgasm.
Watch the cuteness after the jump.
'Pupurun' Japanese Candy Commercial
Meiji.co.jp [Official site]