A Hamburger Today

In Videos: McDonald's France's 'Big Tasty' Commercial

videos-bigtasty.jpg

McDonald's France takes a hyper-American approach in marketing its Big Tasty Burger to the French public by conjuring up classic images of the American west reminiscent of the Marlboro Man. "Rediscover the taste of liberty with the Big Tasty," the announcer declares in a husky voice. But don't ignore the note at the bottom of the screen to eat at least five servings of fruits and vegetables a day!

Original Big Tasty Ad


The overt American sentiments of the commercial have been noted in a parody version. [Thanks to Yann Escarment for the heads up.]

Big Tasty Parody Ad

'Big-tasty' uploaded by Sylphanas on DailyMotion.com

McDonald's France
Big Tasty [Wikipedia]
Marlboro Man [Wikipedia]

Printed from http://www.seriouseats.com/2008/01/mcdonalds-france-hyperamerican-big-tasty-commercial.html

© Serious Eats