How Much Are You Willing to Pay for a Piece of Fish?
As we noted earlier on Serious Eats, a London chef is opening a fish and chips shop selling only sustainably caught seafood. A basket of fish and chips is going to cost about $20. This reminded me of the age-old question facing all of us: Are we willing to pay more for food that is sustainably grown, raised, or caught?
Food in the U.S. is still, relatively speaking, incredibly cheap, mostly because of a combination of government policy and the laws of supply and demand. Our food supply is created too efficiently. So people who can pay more should. And I don't think it's an either-or proposition. We produce enough food in this country to feed every man, woman, and child in it. That we don't is downright shameful.