Serious Eats
New Honey Nut Cheerios: Now With Less Cereal!
Consumerist reports that new boxes of Honey Nut Cheeries are lighter and taller than older boxes but cost the same. The result is handing over $2.99 for 1.5 fewer ounces of honey-flavored Cheerio goodness in a box that is slighter, slimmer, and taller than before.
I can understand the effects of inflation, but if the box were to change, wouldn't it make sense to shrink it? I half expect trai_dep's comment to become reality: "I'm just waiting for a burst graphic on the boxes saying, 'New—TALLER!!' "