Serious Eats
It's Like KFC, But Not
Delve into the frighteningly vast world of England's fried chicken joints at Bad Gas' Fried Chicken Gallery. This is the kind of subject I could imagine a food studies student writing a research paper on ("The Cross-Cultural Implications of American Fried Chicken in the United Kingdom"), perhaps using Bad Gas' observations of the general fried chicken design aesthetic as a starting point:
- Only use red, white and blue if possible. This creates a strong association with America. Which is a "good" thing.
- Ensure that the words "Fried" and "Chicken" appear in your shop's name.
- To avoid alienating illiterate chicken lovers, make sure the sign has a nice big picture of a bird.
- Strengthen that KFC association by ensuring that your shop's name includes the name of a southern US state.
- If all the southern states have been used up by your many competitors along the street, pick a state from somewhere else in the US.
- If you can't think of any more US states, use a word that has some kind of southern US resonance.
- If all else fails, throw in a word that suggests quality, friendliness or corporate success.
Bad Gas also helpfully provides a list of all the shop names and notes patterns in chicken logo design.