It's Like KFC, But Not
Delve into the frighteningly vast world of England's fried chicken joints at Bad Gas' Fried Chicken Gallery. This is the kind of subject I could imagine a food studies student writing a research paper on ("The Cross-Cultural Implications of American Fried Chicken in the United Kingdom"), perhaps using Bad Gas' observations of the general fried chicken design aesthetic as a starting point:
- Only use red, white and blue if possible. This creates a strong association with America. Which is a "good" thing.
- Ensure that the words "Fried" and "Chicken" appear in your shop's name.
- To avoid alienating illiterate chicken lovers, make sure the sign has a nice big picture of a bird.
- Strengthen that KFC association by ensuring that your shop's name includes the name of a southern US state.
- If all the southern states have been used up by your many competitors along the street, pick a state from somewhere else in the US.
- If you can't think of any more US states, use a word that has some kind of southern US resonance.
- If all else fails, throw in a word that suggests quality, friendliness or corporate success.
Bad Gas also helpfully provides a list of all the shop names and notes patterns in chicken logo design.
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3 Comments:
RE: Robyn
Your post made me have to clean my LCD screen! I laughed out loud so har my ribs hurt and my daughter seriously considered dialing 911. ROTFL :)))
You're right on the moula...for some reason, greasy, crispy extrra crispy [for the matter] is pure food pornification. I think breading and frying ANYTHING is pretty much heaven...bad for the heart if you do it on the regular but dayummmm that's some good eats! :D
cheffy at 4:07PM on 08/16/07
It's not really so different from Kennedy Fried Chicken in NYC.
Inuksuk at 7:55PM on 08/16/07
I used to live near the MFC (bottom left in your picture) - we referred to it as MutherF***in;Chicken. The UK is full of these places, each more unpleasant than the next. It's not all Ramsey and Blumenthal.
godstar at 6:19PM on 08/17/07