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It's Like KFC, But Not

Posted by Robyn Lee, August 16, 2007 at 1:15 PM

Delve into the frighteningly vast world of England's fried chicken joints at Bad Gas' Fried Chicken Gallery. This is the kind of subject I could imagine a food studies student writing a research paper on ("The Cross-Cultural Implications of American Fried Chicken in the United Kingdom"), perhaps using Bad Gas' observations of the general fried chicken design aesthetic as a starting point:

1. Only use red, white and blue if possible. This creates a strong association with America. Which is a "good" thing.
2. Ensure that the words "Fried" and "Chicken" appear in your shop's name.
3. To avoid alienating illiterate chicken lovers, make sure the sign has a nice big picture of a bird.
4. Strengthen that KFC association by ensuring that your shop's name includes the name of a southern US state.
5. If all the southern states have been used up by your many competitors along the street, pick a state from somewhere else in the US.
6. If you can't think of any more US states, use a word that has some kind of southern US resonance.
7. If all else fails, throw in a word that suggests quality, friendliness or corporate success.

Bad Gas also helpfully provides a list of all the shop names and notes patterns in chicken logo design.

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Tags: fried chicken