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The Most Wanted $15 Bag in the World

Posted by Robyn Lee, July 18, 2007 at 11:20 AM

If you walked by a Whole Foods in New York City last night, you would've seen a long line of people waiting outside the closed storefront. If you walked by a Whole Foods in New York City early this morning, you would've still seen the long line of people, although this time huddled under umbrellas to protect themselves from a downpour.

What were they all waiting so diligently for? A bag. What kind of bag would only be sold at Whole Foods? Anya Hindmarch's $15 environmentally aware "I'm not a plastic bag" bag. As Hindmarch's tote bags tend to cost closer to $500 than $15, there's a bit more demand for her cloth tote bags sold at cost in order to raise awareness about the plastic bags we mindlessly throw away every year. It sells out in hours at any store it graces with its presence, nearly caused a riot in Hong Kong, and goes for hundreds of dollars on eBay.

As the New York Times says, "If you are reading this anytime after dawn on Wednesday, you are probably too late to make a fashion statement and simultaneously keep the world safe from plastic bags."

I guess I'll just have to stick with the cloth tote bag that I've been using for the past four years (whose purchase didn't require waiting outside a store overnight). It may not be as fashionable, but it does hold stuff, so I guess it gets the job done.

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Tags: NYC, shopping, Whole Foods