Pre-Packaged Spring Water Ice Cubes
Print magazine's "Consumption Issue" takes a look at Ice Rocks, prepackaged spring-water ice cubes. They are:
... hermetically sealed, perforated cube trays of spring water. Don't let the name fool you—these cubes still require freezing, only the first hint of egregious over-consumption inherent in this product. Besides the plastic trays, the package includes peelable lids and a secondary structure with high-gloss UV coating for a wet look. Worst is the slogan: "The New Ice Age." ...
Even if you made the argument that you didn't want plain ol' tap-water-based ice mixing with your precious bottled water or with your cocktails, wouldn't you be better off freezing the bottled water of your choice in your own ice trays?
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3 Comments:
I recall seeing I think Glenlivet prepackaged springwater ice cubes, supposedly from the same springs as supply the distillery. I can almost see using these, if only to outsnob a fellow scotch drinker.
me3dia at 4:36PM on 07/10/07
Sheesh. Given that there is at least a burgeoning interest in not destroying the planet in the next 100 years, this kind of stuff just blows my little pea of a brain. Like you said Adam, how much effort does it take to freeze your own?
casa at 11:37PM on 07/10/07
I wish I could give the American public the benefit of the doubt to think that these won't catch on, but those hyper-packaged "100-calorie packs" are so popular, that I don't have much optimism left in that regard.
producestories at 11:37AM on 07/11/07