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Is Tupperware Good Stuff? (The New Tupperware Man)

Posted by Ed Levine, July 10, 2007 at 7:47 AM

After reading an interview with Tupperware chief executive E. V. Goings, I think I'm going to try my hand at throwing Tupperware parties. The company's stock is at a ten-year high, and, apparently, if you're a real success and build your own sales organization, you can make more than a million dollars a year. Who knew?

All kidding aside, I had no idea that Tupperware had become such a relevant brand. It did so by moving beyond mere functionality in its products. According to Goings, "We still want our products to be functional, but we want them to to be fun and fashionable as well." To do so, Tupperware sponsored a baby shower for actress Tori Spelling. Is Tori Spelling fun and fashionable?

Maybe not, but how about an off-off-Broadway play called Dixie's Tupperware Party, a "monologue by a drag queen who in real life was a top Tupperware salesman." On his/her site, Dixie implores visitors to "Buy stuff, hookers." Now that sounds like fashionable fun. It might be time for a Serious Eats off-off-Broadway outing. I doubt that Dixie's Tupperware Party has been sanctioned by the company.

Have any of you tried Tupperware's FridgeSmart storage product, which, according to Goings, doubles the shelf life of produce? I was going to reach out to a Tupperware consultant in my neighborhood in New York City to ask about FridgeSmart, but it turns out there are none in my ZIP code. I feel opportunity is knocking.

Photograph from SpacePotato on Flickr

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