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10 Comments:
Well, I love Clamato, and Bud Light is tolerable under certain conditions (90-plus degrees F, high humidity, ice cold cans), but I can't imagine them together.
AdamH at 8:52PM on 07/10/07
There was some beer/clamato drink launched in Canada last summer. It was called 'Red Eye', and I'm pretty sure that it was a resounding market failure. I can't really see Bud's core consumer embrace this product, and i can't see adventurous eaters/drinkers embracing Bud.
Deanna at 11:18PM on 07/10/07
If this is real and not a 'shop job, upon close inspection it appears that the copy on the can is in spanish. maybe this is a viable product in the latin american markets?
seyo at 12:42AM on 07/11/07
The "red eye" is a classic "hair of the dog that bit ya" drink in canada.
crafty at 10:43AM on 07/11/07
Micheladas - beer and tomato juice (minus the clams) are a classic Latin American summer time drink. According to a friend who bartended in Guatemala, it's the national drink of Guatemala. It's usually with a lighter-tasting cerveza.
synaesthesia.dc at 10:51AM on 07/11/07
It's an acquired taste to be sure. I have had this beverage called both a Michelada and Chavela. First had one in Austin 3 years ago or so and now seem to be more widely available around there. Sometimes you can get one with Shrimp around the rim, called "preparada."
I don't know who Bud's core consumers are, but I assume many are of cultures that would culinarily appreciate this concoction. Not to mention that I, and others that I would consider adventurous, embrace frosty beverages of a wide variety and do not shy away from enjoying an ice cold Bud, especially if it's on sale.
intheyearofthepig at 12:38PM on 07/11/07
This combination, this drink, is not really new at all...even in the South. But I think it almost died out with certain 'older' individuals here in the states.
Yes its surprising to see it in a can with clamato but way back in the early 90's...
I worked at this now defunct Restaurant inside a Hotel/Motel (that is now leveled to the ground and replaced by a shogun japanese rest., waffle house, and CVS pharmacy). Just for info (in case you have been to Huntsville AL) it was on the corner of Jordan Lane and University Drive and the name of it was 'Potato Heads' yep, thats right. POTATO HEADS.
Every day a couple of 'around 60's age' guys would come in to drink a few...and they always wanted me to fill the frosty mugs 1/3 to 1/2 with any of the following= tomato juice, bloody marry mix, or v8 then fill it the rest of the way with bud light, sometimes budweiser.
(when it was slow in the 3-5pm range I would come up front to serve a few drinks and chat up the customers, I was the food and beverage manager-fancy title for the owner to justify me doing everything!!!)
They'd look at me and say..."ya'in do'n no nottin bout dat , doya? yungster...." then laugh while sippin' and winking at each other.
Can't say I have really seen it in the states since then...(in my travels).
I have traveled around a bit in the Caribbean & Central America...and if this is a latin drink (minus the clam bit) ...I have not seen it drank at all.
tyronebcookin
tyronebcookin at 10:26AM on 07/12/07
Holy Cow this stuff is good.
The guitarist of the band I play in (www.blueiscold.com) brought over a 4-pack to last night's practice. I was totally blown away with the whole, "why didn't someone think of this years ago" question.
I can only speak for for the North Western US, but beer and tomato juice is called "red beer". I had not experienced Clamato and beer until somewhere in the late 90's.
As someone mentioned earlier, red beer seemed to be a drink more popular with older generations (I'm in my late 30's) . I remember my grandfathers and great aunts/uncles drinking red beer at family functions in the 70's and 80's. My parent's generation (now in their late 50's) seemed to turn their noses up to the old folks drinking the red beer.
I think with younger generations and our need for convenience and a disposable society, red beer is simply too much work, with all the mixing and need for a glass, etc... Now with the convenience of Chelada I could see a come-back of red beer.
panjab at 6:52PM on 03/20/08
Okay....I've been drinking this concoction since I was knee-high to a grasshopper! Thanks to my GrandMom!
For the person that commented on the tomato juice without the clams.....huh?
We were walking down the main street in Cabo when we saw a Bloody Maria stand....and all that was on the shelves, several of them, was Clamato juice! Yum!
Okay, Folks! Time to branch out! Try this ice cold and over ice with some lemon, tabasco, and pepper! You won't be disappointed!
lambchopwa at 12:23AM on 04/12/08
/Users/amy/Pictures/cabo #2/image9709.JPG
lambchopwa at 12:59AM on 04/12/08