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Where'd This Food Come From? COOL Is Cool Again

Andrew Martin in the New York Times is doing some terrific reporting on the food labeling and resulting safety issues confronting all of us:

In every American supermarket, labels tell shoppers where their seafood came from. But there are no such labels for meat, produce or nuts. Behind the contradiction is a lesson in political power in Washington, where lobbyists and members of Congress have managed to hold off the enforcement of a five-year-old law that required country-of-origin labeling on meat and produce as well as fish.

In some ways this history of COOL (Country of Origin Labeling) is the standard tale of politicians, lobbyists, and their unholy alliance we have heard so many times before.

But now it seems a confluence of circumstances indicates the jig is up and COOL is cool again, at least in Washington.

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