All the Chips Fit to Print
Celebrating the Fourth in proper fashion, the New York Times dining section is all over one of life's perfect foods, the potato chip. Kim Severson's lead story is chock-full of resonant chip history, lore, and fun facts. Appropriately, she leaves the chip science to Harold McGee, who fills us in on the sonic appeal of the chip, or as McGee calls them, the "sounds of crispness." Serious Eater Jonathan Bender weighed in on some of the newer "designer" chip flavors here on this site almost three months ago.
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3 Comments:
Hmmm... I'm having issues with this NYTimes feature Ed. When will Americans learn that Twiglets are the greatest crisps, sorry... CHiPs, and they always will be. The UK's greatest export that never was.
But... one question. I've been looking into the disappearance of some crisp flavours and brands in the UK at awholelotofcrunch Some flavours come and then they go. Crispeaters are rarely informed as to a flavour's planned longevity and/or their imminent demise. Is it the same story in the States? Or are you forewarned.
Graham Holliday at 10:04AM on 07/04/07
Graham, the same thing happens in the states. I just went to a supermarket on cape cod looking for my beloved dark russets. A guy who turned out to be a Cape Cod potato chip delivery guy said, "Oh, they're not making small bags of dark russets. They make only the large bags. I don't think they make enough money on the small bags any more. First the small bags go. You know the large bags are next. Believe me, chip lovers are not informed when one of our beloved brands will be drummed out of existence.
Ed Levine at 1:57PM on 07/04/07
Sad to hear it... the interesting thing is that I phoned around the manufacturers of Twiglets to see what they knew about what people were saying online. They gave me the spiel about how they listen to customers, love to receive feedback and all that crap. So, I said what are you gonna do about the epetition to bring back the Worcester sauce flavour... "Errr... what petition's that? There's a petition!!" No idea, not a clue what's going on with their customers. I'm beginning to see a MASSIVE gap in the market here for these companies to farm out internet monitoring and engagement to the hardcorediehard fans of their products. Hmmm???
Graham Holliday at 9:03AM on 07/05/07