I love the looks of the Mario Batali Pizza Set by kitchenware manufacturer Copco, with its orange colorway to match Batali's famous ponytail and clogs, and I'm sure it makes great pizza, but who's the target market for a kit like this when it's priced at $169.95—and used to cost $63.50 more?

Serious cooks will already have most of the equipment in there and the ones they don't, well—Batali's pizza cutter is well-regarded, available without the kit and affordable at $14.95, and how many people do you know who want a garlic slicer?—and it's an expensive investment that might not pay off if you don't already know your way around the kitchen, or if you're buying it for someone else who doesn't. So whom do you give it to? College graduates moving into their first apartments? Newlyweds? People with really big kitchens? [via Uncrate]

Previously: How to Outfit a Kitchen for $300