Food Network Awards A Success After All?
Okay, so Sunday's first ever Food Network Awards? Tony Bourdain thought it was a trainwreck, and so did you guys, but apparently people watched it anyway. Like, a lot of people watched it—according to Nielsen, about 4.6 million of them did. They were "the second most-watched program in the network's history. In addition, the program placed in the top 10 rated shows on the network, on both a household and P2+ rating basis. Finally, among the 18-49year old demographic, the show tied as the highest-rated telecast this year among adults 18-49 and women 18-49."
I guess I'll be waking up on a Monday morning next year waiting to read Bourdain's new rant on the Food Networks Awards 2008.
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6 Comments:
Should we be surprised? The people who watched the show are almost certainly the ones who watch Rachel, Ham, Paula, and Sandra all the time. Bobby, Nigella, and Giada were probably there for contractual reasons.
It was still a train wreck.
Lou at 8:42PM on 04/17/07
Thanks to Tony Bourdain for suffering for all of us and commenting on this horrible waste of TV space. Like others here I was too intent on not missing The Sopranos to care about this useless "awards" show - aside from the tribute to Julia Child, when I read the synopsis of this show on foodnetwork.com I couldn't fathom a single minute spent on it.
With the exception of Alton and his recent Peabody award, it is apparent that since the majority of these celebrities are not going to be given awards for anything else, the FN folks had to invent an excuse for them to get dressed up and walk a red carpet. I was pleased to see that two of my favorite and most respected FN personalities (Batali and Garten) didn't take part in this disaster.
I didn't watch the show, but while there may have been some worthwhile recognition here such as the independent producers, the Oscars-wanna-be format was pure cheese. Everyone knew it at the SoBe festival, and Bourdain certainly wasn't the only one to point it out then or now since it aired on TV.
There could be a much more inventive and worthwhile way of showcasing the interesting winners and topics - how about this for next year: skip the red carpet awards show, leave out stupid, I-couldn't-care-less awards to inatimate objects like mac-n-cheese, and have Alton Brown put together a fun documentary of the nominees and winners that is informative and people would actually enjoy watching!
Jeana at 3:07AM on 04/18/07
I think it's about time for another food themed network. A VH-1 to Food Network's MTV. That way we have a food channel for the braindead kids and one for the rest of us.
ZenKimchi at 9:07PM on 04/18/07
Bob Tuschman is a BLEEP. The food network is devoid of food anymore. It is full of throw it together food stylists aka purveyors of crap food.
I am embarrased for them.
JerzeeTomato at 1:16AM on 04/19/07
alton brown is the best ,i have gotten more info
from him then all the show on the FC shows
thank you tony for your imput.
tony jonas
tony jonas at 7:39PM on 04/19/07
Having spent considerable time in the ad business I must remind every one that just becuase 4.6 millions households watched this drivel doesn't mean they liked it. Thankfully I was spared becuase FTV has reduced itself to such crud I get sick watching it. Even Alton Brown is grossing me out now.
davelen at 12:39AM on 05/01/07