Bad Review = Time to Fire The Chef?
Andrea Strong wonders in Time Out New York if firing a chef is the appropriate response to receiving a bad restaurant review: "Just tweaking the food with the same chef takes time, and it’s tough to get that sense of change out there," says Stephen Loffredo, who brought in a new chef after Jovia, his Upper East Side Italian restaurant, suffered negative press. "When you say you fired the chef or the chef has left, that’s great news, because the public hears there’s been a change and wants to go back, and the media writes about it."
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2 Comments:
In some of these cases, the chefs in question are merely executing the owner or managing partner's vision. If Craftsteak gets a bad review, in my mind that's implicit and explicit criticism of Tom Colicchio and not the chef he brought in.
Ed Levine at 7:06PM on 04/19/07
I don't know the New York restaurant scene but in San Francisco and Seattle the news of a new chef is usually a very bad sign and doesn't bring new people to a restaurant; it keeps them away until the new chef has proved him or herself.
Firing people for publicity sake seems incredibly short sited.
JG at 5:57PM on 04/22/07