"Welcome to the World's First Great Big Vegetable Challenge! Take one seven year old boy named Freddie and his mother as they face the challenge of turning him from a Vegetable-Phobic into a boy who will eat and even enjoy some of life's leafier pleasures. Join us as we work through the A to Z of vegetables!"

Fred's mom posts photos and the recipes they've tried (some suggested by readers) and Fred himself rates dishes—recently he's given potage crecy a nine and courgette quesadillas a full ten, so he can't really be that much of a vegetable hater, he certainly seems to like them more than I do! The GBVC is first and foremost a fantastic idea but it's also a very charming read, and I look forward to eating vegetables vicariously through their continuing adventures.

[via The Grinder]