From the official SPAM UK site:

Frantic lifestyle? Need to prepare something fast for breakfast, lunch or evening meal? Or maybe you just want a traditional, comforting meal for the family in the colder weather.

Well, we’ve brought back the traditional SPAM® Fritter to fit just that bill. What’s more, all the hard preparation work is done for you – new SPAM® Fritters are ready to be ovenbaked for 15-20 minutes and served with your favourite vegetables or breakfast menu.

If you can't read the copy on the container in the photo above, the Fritters are described as "succulent pieces of SPAM® covered in a deliciously light and crispy golden batter." Truly, as Andrew said, the UK is the Hawaii of Europe when it comes to SPAM. God save the Queen!