Lauren Chapin of the Kansas City Star says craft beers are getting more popular, and the people who drink them are getting more selective:
To drink better, they’re willing to pay a premium. A Rogue Imperial India Pale Ale from Newport, Ore., goes for $13 for 750 milliliters, a price more comparable to wine than a six-pack. Even the O’Fallon Smoked Porter, which is best enjoyed with barbecue ribs, rings up at $4 per 22-ounce bottle. Boulevard craft beers will cost $7 to $13 for 750 milliliter bottles (about 24 ounces).
A growing segment of the population wants more flavorful products, more premium products,” Gatza says. And, like wine, "they will have several different beer styles in the refrigerator, from several breweries, so that they can match beer to the occasion."
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