Mary Vuong of the Houston Chronicle talks to chefs and brewers about how cooking with beer can enhance the flavor of food. But if beer is so great to cook with or in food pairings, why does everyone always choose wine? "Marketing, Wagner replies. "Beer historically has done a lousy job" of selling itself as a serious beverage. People associate it with hot dogs, pizza, buffalo wings, bikini-clad women, juvenile humor, sporting events — nothing that suggests you stop and appreciate the drink."