A New Coffeehouse Look for McDonald's?
A three-week-old McDonald's in Saratoga Springs is a prototype for a new upscale, Starbucks-like redesign for the chain that could be making its way around the globe, featuring "trendy, upholstered booths, a stone fireplace, and comfy lounge chairs. Gone are the iconic Golden Arches. Instead, there's a short, modern sign on a tuft of grass outside. Instead of a cardboard cutout of the 'Hamburglar' next to the counter, there's a bowl full of Granny Smith apples and a glass display of salads. There are warm tones of sage green and brown, not the traditional bright yellow and red."
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