Quieres Pizza?
First, Peter Pan Pizza gets purchased by a private equity company specializing in businesses that cater to Hispanics. Then, Pizza Hut adds online ordering to the Spanish-language version of their website. Finally, Pizza Patron reports that sales have shot up 35% in the last quarter.
Peter Romeo concludes: "Taken as a group, [this is] strong evidence that the pizza posse is the first segment of the business to realize truly and zealously the potential of the Hispanic market."
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