India's Cobra Beer is looking to break into the elusive Cristal market by launching Krait Prestige Champagne Lager, a $12 bottle of beer that undergoes a second fermentation at Belgium's famous Rodenbach brewery.
"Instead of being the guy who brought cheap liquor, you are now Mr. Cutting Edge," remarks WiseBread with an astonishing lack of discernible sarcasm.
Indian beerpagne brewed in Poland, secondarily fermented in Belgium, and released to great fanfare in New York, New Jersey, and California?
I almost feel like I'm living in Blade Runner.
Okay, that's a slight exaggeration. Has anyone actually tasted this stuff?